Advertising Solutions

Below is a brief overview of the proposed Lot structure for the new Advertising Solutions framework (3A-20).

Lot 1: Recruitment Advertising & Related Services 
Access a broad range of services in terms of recruitment advertising and other resourcing related advertising services, making use of various approaches in order to attract the most suitable candidates.

Lot 2: Public Notices Advertising
Access a broad range of services in terms of public notices advertising, making use of several of approaches in order to publish statutory notices. This may include, but is not limited to: printed press (local/regional newspapers); digital media and any other media channel as applicable.

Lot 3: Campaign Advertising
Access a broad range of services in terms of campaign and media related advertising.  The type of campaigns that can be conducted under the lot may include, but is not limited to: promotion of recycling schemes; promotion of adoption and fostering campaigns; promotion of the use of public transport; promotion of health campaigns; and any other campaigns as specified by individual customers.

Lot 4: Student Recruitment Advertising 
A broad range of services in terms of campaign and media related advertising to support student recruitment.

Lot 5: Public Relations Services 
A wide variety of public relations services, including but not limited to the following: producing PR plans, crisis management services, press releases, media monitoring, staff PR training, providing publicity material and publications. 

Lot 6: Management of Advertising Space
Customers who wish to contract with an organisation that specialises in securing and managing the commercial advertising or sponsorship of customer owned space.

The solution will be available for use nationally by any public sector body in the UK including, but not limited to…

• Local Authority Establishments
• Schools & Academies
• Police & Emergency Services
• NHS & HSC Bodies
• Central Government Departments & their agencies
• Registered Charities

We are intending that this framework will offer an easy to access, compliant route to market for organisations wishing to procure advertising solutions.

For further information on this framework, or to be kept up to date on key procurement milestones please contact resources@espo.org quoting framework 3A-20.