Essex County Council saves £1.5m on Public Notice Advertising

Published on 29/07/2015

The requirement

Essex County Council (ECC) needed a way of reducing cost for the legal requirement of public notice advertising in the local press.

The annualised spend for public notice advertising at ECC was £850k, which used various media suppliers covering the whole of Essex. TMP Worldwide, a supplier on the Advertising and Communications framework (3A), was engaged with to provide technical support and management of the competitive tender process with the media. It was decided that a  benchmarking and procurement exercise would be produced in order to identify a suitable media supplier.

The solution

TMP approached five major media suppliers that could potentially be the ‘sole’ supplier due to their coverage of Essex. TMP helped the team at ECC to construct scoring criteria that the media suppliers would be evaluated against which  included:

  • pricing
  • distribution
  • digital capability
  • practise and process
  • disaster recovery
  • quality.
Each media supplier was then measured against each other according to the criteria so TMP could select the most suitable supplier.

The results

A fantastic financial result was achieved with Essex County Council generating an estimated annual saving of £500k! Two newspaper groups were awarded the contract – Newsquest Media Sales and Herts & Essex Newspapers Ltd. Herts & Essex Newspapers provided the small area that Newsquest papers did not cover, also at a greatly reduced rate card cost.

The Newsquest offer gave ECC 16 media titles to choose from to place their adverts for an annual fixed fee. A caveat was also put in place to have an agreed volume ceiling. This also gave efficiencies to payment cycles for both parties as only one purchase order was required for all the adverts placed. TMP continues to monitor the performance of this contract through ongoing quarterly review meetings with key stakeholders.

“Statutory notice rates have traditionally been impossible to reduce in cost – after all councils have no choice but to place them – but Essex County Council is always resolute in its pursuit of best value for money and saving council taxpayers’ money. In a ground-breaking deal, ECC was able to negotiate savings of £1.5 million over three years by changing the way it advertises statutory notices.”

Richard Puleston, Assistant Chief Executive and Director of Strategic Services, Essex County Council.

To view the Advertising and communications framework (3A) please click here

Click here to view a printable version


For further information, please contact: 
Kate Richardson 
0116 294 4075

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